SEO & Online Marketing
Search Engine Optimization (SEO) is the process of getting your website ready to be submitted to search engines. “If you build it, they will come” sounds good, but does not work in regard to websites and their traffic. Search engine positioning and website optimization is a big key to online success. Following the proper rules and guidelines, we pay attention to search engine strategies as we build your site. As part of our SEO services, we work with you to develop keywords that are relevant, applicable, and associated with page body content, insert META information and utilize critical optimization techniques. We offer local SEO services and a variety of packages to fit your business needs. By getting your website to rank high on the major search engines and directories, you will greatly increase the traffic to your site and increase sales and profit.
DTG offers additional ongoing Search Engine Marketing (SEM). Search Engine Marketing is the process of submitting your website to search engines and consists of keeping your website up-to-date and monitoring your website’s page rank. Additionally, Pay-Per-Click (PPC) campaigns are sponsored links that you are charged each time someone searches on your keyword and clicks your ad.
- Search Engine Optimization
- Facebook Advertising
- Social Media Integration
- Google Adword Campaigns
- Google my Business
- Online Marketing Campaigns
- Email Campaigns
How Major Search Engines Work
When working to make your organization visible in the search engines, you have two basic options from which to choose. You can take measures to make your website search engine friendly and “earn” the right, so to speak, to appear higher in the non-paid (organic) search listings for your preferred keyword phrases OR you can bid for a paid spot (pay per click) for those keyword phrases and obtain a listing in the sponsored ads that you find at the top and in the right column of the search results. For many businesses, a combination of SEO and paid search marketing works well to bring business to their door.
What is SEO (Search Engine Optimization)?
Day and night, Google and the other search engines have electronic data collectors, commonly called robots, spiders or crawlers, traveling the World Wide Web searching for new or updated information. When these spiders visit a web page or find a new page, they are transmitting data and attempting to establish the theme or subject matter of that page in addition to evaluating various elements. The practice of SEO is adjusting various elements in order to make the subject matter of a webpage more clear to the spiders so when someone does a search the search engine will consider that page to be most relevant and informative and, therefore, will rank it at or near the top of the organic results.
When determining what pages should own those top search results, Google evaluates over 300 different aspects about the page, including other webpages that are linking to it or talking about it. If that doesn’t make it complicated enough, the rules change approximately 500 times a year. At DTG we make it a practice to keep up with all of these SEO rules and changes so you don’t have to.
What is Google AdWords?
Adwords is an advertising platform created by Google that makes it possible for you to position your advertisement on the top or right-hand side of the search results pages on Google and other affiliate websites.
AdWords allows you to target internet user’s search queries and display your offers every time they look for a similar product. The visitor then clicks on your advertisement and it takes them to your site or landing page.
With Adwords, your business listing can be displayed alongside the natural search results when people search for specific keyword phrases in Google. Search results displayed by Google Adwords are also called Pay Per Click (PPC) results because you shell out money for every click on one of your ads.
What Is Remarketing?
First, let’s take a look at what remarketing actually is.
At its core, remarketing allows you to deliver ads that directly target the people who have visited your website. When those people leave your website, whether they bought something or not, they will start to see your ads show up in relevant places across the internet.
How Does Remarketing Work?
Remarketing works on a simple concept, and it’s relatively easy to set up on your website.
You simply place what’s called a remarketing tag on your website. You could technically place this tag on every single page of your site, though it is more effective to focus on specific products or services.
For example, you may want to place this remarketing tag on a page that offers a product that most consumers won’t buy the first time they see it. These might be larger, luxury items that consumers naturally want to research before making a purchase. Or it could be a highly competitive product, where others are offering the same type of product.
Once a customer visits that page, a cookie is left on the user’s browser. If they leave your site without converting, they will begin to trigger your targeted ads through the Google Display Network when they visit other relevant websites.
DTG SEO Services
Though DTG web service you may still be the new kid on the block, we are far from novices. We have been keeping our finger on the pulse of SEO technology and trends since Google was a mere adolescent. For us, gaining top search engine results, through current SEO strategies, is more than just a duty – it is something that puts a smile on our face. We have done it repeatedly and fully expect to continue the trend with your website.
One of the most important things you need to make your company website a profitable success is website visitors. The more visitors you average to your site, the better. The #1 way to get website visitors is from search engines. You may have a website, but the web is a huge place, and it’s growing everyday. That’s why people need search engines to find pretty much anything they are looking for. If you’re not in the top positions for the right search terms, then it’s hard for potential customers to find your company’s website. Unfortunately, there are no shortcuts for improving your search results rankings either, as Google is getting better and better all the time at identifying and penalizing unethical Melbourne Fl Internet marketing company cheaters
Its important to understand that once your on page one of Google you still have to maintain your SEO presence. Meaning that you still have to make your website appealing to Google to stay afloat. At DTG, thats the name of the game. Keep your website fresh and watch the competition.