Search Engines Helping Your Business
For most business owners operating out of Connecticut it is imperative to have a web presence in order to keep up with the competition either locally or nationally. In addition to having a web presence, your potential clients need to be able to find your website among the millions of other websites on the world wide web with the use of search engines such as Google.
When it comes to search engine optimization (SEO), your website’s content is king. It’s a simple fact that if you want your site to rank in search engine results pages (SERPs), you need it to contain as much relevant, original information as possible relating to the products and services you offer. This is the only path that can deliver sustainable rankings, but it takes dedication, planning, and expertise, which is why most SEO practitioners opt for shortcuts that may work for a day or a week, but never last. Not so here at DTG located in Manchester CT. Our team of professional writers will put the time and energy needed into developing SEO content that helps your company’s site improve rankings while keeping it aligned with your business’s goals.
This is where SEO or search engine optimization comes in and benefits your business. Search engine optimization is the process of optimizing your website so that it will “rank” or pull up in major search engines such as Google and Bing within the first or first few pages of search results.
You probably already know that more than 50% and in some cases even up to 75% of your customers or clients are now using the Internet to find businesses. You probably also know that when these customers/clients use the search engines to find a business, they aren’t going to sift through thousands of results to find the business they call or to choose a website to visit. They are going to choose from either the first few results they see or scroll down the first page and then go back up the page and type in a different search query – some of those users will go as far as the top of the second and third pages of Google but most searches won’t even go to the second page before simply changing their query to continue searching on the first page.
A professional and experienced SEO expert knows how to optimize your website so that it shows up on the first page or the first few pages of Google. At DTG, our SEO experts have the experience with both local and national SEO. Most of the search devices know rank very high using mobile devices. So it only makes sense that the search engines favor sites that are mobile-friendly over sites that aren’t.
At DTG we specialize in WordPress web site design, small business websites, online brochures, web sites for mobile devices and smartphones, site development and programming, web site maintenance, and web site hosting. We also build eCommerce systems including shopping carts. With more than a billion searches conducted online each day, having a strong web presence in major search engines is essential for any size business. The number of Internet searches will only increase as consumers gain confidence online and companies continue to invest more in Internet marketing.