Search Engine Optimization or simply SEO is an integral part of the internet marketing and advertising equation with the goal to maximize placement of a internet site (or a webpage) within the search engines organic results. Coupled together with other internet advertising and marketing disciplines, SEO is categorized under search engine marketing or “SEM” which is sometimes associated with PPC or pay per click listings mainly. Websites which generally show up high in the search results tend to be regularly visited and thus get significantly greater volume of visitors. An effective SEO firm will, no doubt analyze and research keywords and phrases, competition as well as technological components of their client’s site and develop custom made strategies based upon presented opportunities that reveal themselves through the initial research.
Once you have a website, you need a web marketing strategy to get your message in front of the ideal consumer for your business. Whether your target client is most likely to do a Google search or randomly tweet about what computer repair facilities are near by, finding this individual can be a challenge and a drain on your time for a business owner and support staff who really should be focusing on the business at hand. Imagine what could happen if you were working with someone who knows proven SEO and online marketing strategies to get your website attention from those who already want what you have to offer. This is what DTG does, all the time. While DTG specializes in search engine optimization, we can review your business model, goals and competitive landscape and determine which combination of online marketing strategies make sense for your organization. Does your company depend on top position in the major search engines, advertising on high traffic sites, a highly interactive blog, a strong social media engagement, or an email newsletter? In most cases, a company needs a blend of these marketing techniques. We will evaluate what you hope to accomplish with your website and develop an SEO and online marketing plan just right for you.
How Major Search Engines Work
When working to make your organization visible in the search engines, you have two basic options from which to choose. You can take measures to make your website search engine friendly and “earn” the right, so to speak, to appear higher in the non-paid (organic) search listings for your preferred keyword phrases OR you can bid for a paid spot (pay per click) for those keyword phrases and obtain a listing in the sponsored ads that you find at the top and in the right column of the search results. For many businesses, a combination of SEO and paid search marketing works well to bring business to their door.
What is SEO (Search Engine Optimization)?
Day and night, Google and the other search engines have electronic data collectors, commonly called robots, spiders or crawlers, traveling the World Wide Web searching for new or updated information. When these spiders visit a web page or find a new page, they are transmitting data and attempting to establish the theme or subject matter of that page in addition to evaluating various elements. The practice of SEO is adjusting various elements in order to make the subject matter of a webpage more clear to the spiders so when someone does a search the search engine will consider that page to be most relevant and informative and, therefore, will rank it at or near the top of the organic results.
When determining what pages should own those top search results, Google evaluates over 300 different aspects about the page, including other webpages that are linking to it or talking about it. If that doesn’t make it complicated enough, the rules change approximately 500 times a year. At DTG we make it a practice to keep up with all of these SEO rules and changes so you don’t have to.
Though DTG web service you may still be the new kid on the block, we are far from novices. We have been keeping our finger on the pulse of SEO technology and trends since Google was a mere adolescent. For us, gaining top search engine results, through current SEO strategies, is more than just a duty – it is something that puts a smile on our face. We have done it repeatedly and fully expect to continue the trend with your website.
One of the most important things you need to make your company website a profitable success is website visitors. The more visitors you average to your site, the better. The #1 way to get website visitors is from search engines. You may have a website, but the web is a huge place, and it’s growing everyday. That’s why people need search engines to find pretty much anything they are looking for. If you’re not in the top positions for the right search terms, then it’s hard for potential customers to find your company’s website. Unfortunately, there are no shortcuts for improving your search results rankings either, as Google is getting better and better all the time at identifying and penalizing unethical Melbourne Fl Internet marketing company cheaters
Its important to understand that once your on page one of Google you still have to maintain your SEO presence. Meaning that you still have to make your website appealing to Google to stay afloat. At DTG, thats the name of the game. Keep your website fresh and watch the competition.