DTG Website Services – The Best in Hartford CT

Posted on November 15, 2013 at 11:52 am by dtgadmin Comments Off on DTG Website Services – The Best in Hartford CT

If you need more customers from the internet, then you need an online strategy first before you spend a dime on website design or web marketing services like pay-per-click advertising, or organic search engine marketing (broadly known as SEO, SEM, social media marketing, local search marketing, Google Places, etc.).

Your website strategy should be the foundation of your online investment, whether you are a startup, small business, medium sized business or a Fortune 500 company. A well-researched and thought-out web strategy will clarify the potential opportunity for your business from the internet and identify tactics available to you. Once you have identified the internet strategy and tactics to implement it, you can determine the right investment for the design and marketing of your website.

Your return on website investment depends on your plans & strategy before graphic designers even start mocking up your website!

You need to know your goals for the website, understand your customers’ internet usage behavior, your competitors’ strengths & weaknesses, ongoing web maintenance process, and search engine requirements to realize highest ROI on web investments.

In other words, you need a website design firm like DTG located in downtown Hartford, Connecticut to help your website convert your web visitors to customers, and makes sure your website is optimized for search engines like Google, Yahoo & Bing. This approach helps maximize returns on your website investment.

Here is our website design process:

We discuss your goals and strategy for the website to make sure the design is consistent with what you expect from the website.
We suggest focus keywords based on thorough analysis of your customers’ internet behavior & your competitors’ strengths & weaknesses.
Our graphic designers create a PSD version of home and, when appropriate, inner pages based on your input and your internet strategy.
Upon approval, we convert the PSD file in web pages. We use CSS (Cascading Style Sheet) to convert PSD files to web pages for desktop only websites, and CSS3 for websites optimized for desktop, smartphones and pads.
We optimize the website for the keywords identified as part of your internet strategy.
We add a content management system (CMS) to the site so that you can make changes on your own.
We bring the site live on its unique IP address and complete our quality check to make sure the site is well-optimized for search engines, all links are working, it is coming up correctly on all internet browsers, and the CMS is working.
We redirect your domain to the site.

Affordable small business website design is not hard to find if you know where to look

But low prices aren’t the only thing you should be getting from your web design firm. Building a website for your small or home-based business is just the beginning of the Internet marketing process, not the end. Once you have a website, you will need to maintain it on an ongoing basis, and more important, market it so that your prospects can find you when they are searching for your product(s) or service(s) on the internet. You might need to tweak it to attract more customers or make changes in order to update information.

DTG website services designs a website based on the business objectives and target customers

We design websites at the most affordable prices for your business. We also recommend that you don’t let an amateur design a custom website for your business because of low costs! Establishing a website is a serious business and the opportunity cost of a website can be hundreds of dollars a month if it is not oriented with marketing; DTG website services makes it affordable so that no business loses the revenue upside from its website due to a template based website. DTG website design services can create professional and effective websites that include custom design templates, with logical links and images. DTG website services has mastered the art of crafting a website that is fit for your business by creating customized websites at affordable rates.

Mobile Responsive Website Design Services
Do you have web strategy for mobile phones?
Over 50% internet searches are done on smartphones or tablets. Internet browsing through smartphones is projected to grow exponentially within the next few years. Are you prepared for this trend? More important, consumer browsing behavior on smartphones is different from browsing behavior on desktop. While desktop is used when researching a specific product or service, smartphone is very often used to find a business when consumer is ready for purchase. As a result, you not only need your website to show device friendly version whether it is called from desktop, tablet or smartphones; the format and information needs to be designed specifically for these devices.

Let DTG website services team help develop your mobile web marketing strategy and execute it for you.

Mobile web strategy used to be as simple as developing a mobile friendly site and adding a code to your site that will automatically redirect someone who is browsing from their smartphone. This method had many limitations and the mobile website generally was considered a duplicate website by search engines; impeding search engine marketing results. The better option for optimal results is to redesign your website with responsive design format. Responsive design optimizes your website for all browsing platforms such as desktops, smartphones, tablets, etc., assuring easy browsing for your web visitors no matter what they are using to surf the internet. This method gives you highest converting website without any of the search engine related issues.

If you are not sure if your website is mobile friendly, just bring up your website on a smartphone and you’ll see why you do or don’t need one. Successful mobile website design requires the following:

Specific design and navigation for smartphone, desktop and tablet devices.
Specific messages for each device becausemobile browsing behavior is different from desktopbrowsing.
Highlight call to action early on mobile version because mobile browsers are generally at the tail end of their decision process.
Highlight social media links on mobile so that customer can find out about you if they want. For example, typical mobile search behavior when looking for a restaurant is 1) identify restaurant, 2) check reviews, and 3) call for reservation. Every business need to identify their customers’ mobile behavior and design the responsive website accordingly.
Compatible with operating systems of different smartphones.

We are “the website design services” of well over 100 small and medium size businesses. Contact us for a free quote today and see what DTG can do to help your business grow.

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