Digital Marketing Connecticut
DTG is a digital marketing agency located in Manchester, Connecticut that provides online marketing services to small business all the way to large corporations. DTG has a team of digital marketing consultants with the expertise in helping area businesses with their online marketing campaigns. Since we are a local full-service agency, we can handle everything in-house from building an SEO-friendly website to managing your social media to providing search engine optimization.
What Is Digital Marketing?
At a high level, digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social media, email,
and mobile apps. While this term covers a wide range of marketing
activities, all of which are not universally agreed upon, we’ll focus
on the most common types below.
Paid search, or pay-per-click (PPC) advertising, typically refers to
the “sponsored result” on the top or side of a search engine results
page (SERP). You only pay when your ad is clicked. You can tailor
your PPC ads to appear when specific search terms are entered,
creating ads that are targeted to a particular audience.
Have you heard the expression, “Content is king?” If not, you
have now. Great content is the fuel that drives your digital
It is a key pillar of modern SEO
It helps you get noticed on social media
It gives you something of value to offer customers in
emails and paid search ads
Creating clever content that is not promotional in nature, but
instead educates and inspires, is tough but well worth the effort.
Offering content that is relevant to your audience helps them
see you as a valuable source of information. On top of that, resourceful
content makes it less likely that they will tune you out.
Social Media Marketing
People aren’t just watching crazy videos and posting selfies on social
media these days. Many rely on social networks to discover, research, and
educate themselves about a brand before engaging with that organization.
For marketers, it’s not enough to just post on your Facebook and
Twitter accounts. You must also weave social elements into every aspect
of your marketing and create more peer-to-peer sharing opportunities.
The more your audience wants to engage with your content, the more
likely it is that they will want to share it.
Email has been around for more than two decades, and it’s not going anywhere
anytime soon. It’s still the quickest and most direct way to reach customers with
critical information. The reason is simple: Consumers are very attached to their
emails. Just ask yourself how many times you have checked your email in the
past hour…See what we mean?
As mobile devices become an increasingly integral part of our lives, it’s vital
that marketers understand how to effectively communicate on this unique and
extremely personal channel. Mobile devices are kept in our pockets, put on our
desks at work, and are checked constantly throughout the day. This makes
marketing on mobile incredibly important to all of us.
Marketing automation is an integral platform that ties all of your digital
marketing together. Without it, your campaigns will look like an unfinished
puzzle with a crucial piece missing. Marketing automation software
streamlines and automates marketing tasks and workflows. Most
importantly, it measures the results and ROI of your digital
campaigns, helping you to grow revenue faster.
Need to learn more about Digital Marketing. Call DTG today to setup an appointment and steer your business into the right direction for 2018.